This Apple store has wooden interior and a 37-foot digital screen

A next-generation Apple store has opened its doors in Memphis, Tennessee. Gone are the white sleek surfaces; instead, visitors step into a completely wooden interior with a wall-sized digital display, measuring 37 feet.

The redesigned store hides behind a logo-less storefront. Harbouring electronic tables with hidden electrical outlets, USB ports and motion sensors. Tables are lined up alongside the wooden wall display showing off headphones, add-on products and other merchandise. The interior is tied together by a 37-foot digital display, covering an entire wall, and rumored to have cost $1.5 million.

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