This Apple store has wooden interior and a 37-foot digital screen

A next-generation Apple store has opened its doors in Memphis, Tennessee. Gone are the white sleek surfaces; instead, visitors step into a completely wooden interior with a wall-sized digital display, measuring 37 feet.

The redesigned store hides behind a logo-less storefront. Harbouring electronic tables with hidden electrical outlets, USB ports and motion sensors. Tables are lined up alongside the wooden wall display showing off headphones, add-on products and other merchandise. The interior is tied together by a 37-foot digital display, covering an entire wall, and rumored to have cost $1.5 million.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in