Nike+ Relaunch Delivers Personalized Coaching

Nike+ Relaunch Delivers Personalized Coaching

By learning athletes preferences over time, this app delivers targeted training advice

Michelle Hum, PSFK Labs
  • 14 april 2016

Nike will launch updates to their Nike+ app that incorporates more comprehensive control and personalization over the its features.

Nike is repositioning the ‘+’ to mean ‘personal’ as the app now acts as the central hub to connect to all things Nike from the Run Club to the Training Club and SNKRS apps. When people first open the app, they will see a customized feed filled with stories, tips, and training advice from coaches. The news as well as the items highlighted in the store tab are prioritized and will adapt to each member’s interests as they continue to use the Nike app ecosystem. A new services tab will connect members to Nike+ experts for services like 1:1 store appointments. The app is set to launch in June.

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