Participants in Japan put on brain scanners to go on a hands-free test drive

In a thought-provoking feat, Nissan introduced a driving experiment The Electric CARtoon: Driving School at Night wherein new drivers take the Nissan Leaf on a driving test in which a brain scanner captures the driver's brain waves as they navigate the electric car. While Nissan allowed the drivers to keep their hands on the wheel, the point was to let the brain direct the machine.

The project, which commemorates the 5th anniversary of Nissan's 100 percent electric model, does a good job of pointing toward a future where cars better understand what the driver is thinking and feeling.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in