Pepsi’s New Product Draws From The Craft Cocktail Movement

Pepsi’s New Product Draws From The Craft Cocktail Movement

Rum and coke, anyone? This brand is promoting a soda made to compliment cocktails

Marielle Castillo
  • 18 april 2016

PepsiCo has launched 1893, a premium soda brand that takes cues from mixology and the rising interest in food culture.

Available in flavors Original Cola and Ginger Cola, and made with ingredients like kola nut extract, fair trade sugar, sparkling water and real ginger, the brand appeals to the source-conscious crowd and those looking for a more authentic feel.

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