Using Modern Storytelling To Promote A Classic Product

Using Modern Storytelling To Promote A Classic Product
Advertising

Eyewear brand Persol launched an interactive graphic novel, letting fans decide what happens in story

Marielle Castillo
  • 26 april 2016

The iconic Persol 649 sunglasses, made famous by legends like Steve McQueen and Marcello Mastroianni, just got a modern redesign and a very modern campaign to go with it. As part of the Meet The New Generation campaign featuring Scott Eastwood, digital agency Kettle turned to what it calls “experiential social” and brought to life a graphic novel on Instagram, where users play a crucial part in how the story is shaped.

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