Pre-roll ad campaign finds a new way to advertise the Friends' release on Netflix

Friends has been called the most popular show on TV, but how can a show that ended years ago become relevant again, especially when there are so many other (new) shows to binge on?

In an effort to promote the release of the entire series on Netflix, Ogilvy & Mather Paris recently created the ‘Friendly Pre-roll Campaign,’ a series of responsive video ads on YouTube promoting the 90s show to the French audience.

The pre-roll ads are tailored to top searches on the platform, matching them with footage from the popular show. The agency tagged thousands of videos on the sharing platform, reminding people that for whatever they’re searching for, there is a Friends scene that relates to it.

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