How The Right Context Can Make Advertisements More Enjoyable


Pre-roll ad campaign finds a new way to advertise the Friends' release on Netflix

Marielle Castillo
  • 7 april 2016

Friends has been called the most popular show on TV, but how can a show that ended years ago become relevant again, especially when there are so many other (new) shows to binge on?

In an effort to promote the release of the entire series on Netflix, Ogilvy & Mather Paris recently created the ‘Friendly Pre-roll Campaign,’ a series of responsive video ads on YouTube promoting the 90s show to the French audience.

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