Prism Inserts Bring Holograms To Print

Prism Inserts Bring Holograms To Print

Porsche created a new print campaign that comes off the page

Michelle Hum, PSFK Labs
  • 6 april 2016

To support the launch of its new 911 model, luxury car manufacturer Porsche created an interactive hologram print ad.

The four-page spread ran in approximately 50,000 copies of the April 2016 edition of Fast Company and targeted its wealthier subscribers. The last page of the spread included a small acetate prism with assembly directions and a tablet-optimized website. When situated on top of the tablet screen, the prism brings video from to life. The resulting effect is a 3D video of the car and various components hovering above the screen. With print becoming one of the more expensive media channels, advertisers are finding new ways to help their stories quite literally come off the page.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.