Prism Inserts Bring Holograms To Print
Porsche created a new print campaign that comes off the page
To support the launch of its new 911 model, luxury car manufacturer Porsche created an interactive hologram print ad.
The four-page spread ran in approximately 50,000 copies of the April 2016 edition of Fast Company and targeted its wealthier subscribers. The last page of the spread included a small acetate prism with assembly directions and a tablet-optimized website. When situated on top of the tablet screen, the prism brings video from 911hologram.com to life. The resulting effect is a 3D video of the car and various components hovering above the screen. With print becoming one of the more expensive media channels, advertisers are finding new ways to help their stories quite literally come off the page.