Our recently launched report features 60-plus pages of the key trends and new strategies for digital engagement
Launching today, PSFK Labs’ Future of Advertising report is built upon a deep-dive analysis of the rich relationship developing between brand and consumer in the digital landscape, and its subsequent impact on the future state of the ad industry. The report redefines the layers of audience engagement to present 13 strategies that go beyond the traditional notions of advertising, including:50+ examples of innovative campaigns, with key performance indicators and quantitative results Insights and statistics from PSFK’s original global survey of the industry’s leading pioneers and researchers New realities changing the relationship between people and brands Levers impacting purchase decisions for digital consumers Best-use strategies for VR, video and mixed reality Trends-centered conversations between international professionals A bonus 60+ page summary presentation deck
The digital ecosystem has by-and-large reversed advertisers’ foundational notion of a captive audience: the adoption of second screens, ad blockers, messaging and voice interface allow consumers to circumvent promoted messaging in almost any situation. Today’s most compelling advertising campaigns and initiatives go beyond the traditional notions of native advertising, targeting, community building and CRM to create consumer tools and touch points that blur the lines between advertising, retail and product design.