Refugees Use Advertising To Respond To Racist YouTube Videos
This pre-roll campaign finds a clever way to fight xenophobia one claim at a time
“Hi, my name is Najlaa and I’m from Syria. The following video states that that refugees like me are just here for money. My home was bombed and completely destroyed. Do you think I care about money? Three of my cousins were killed. Do you still think that I care about money,” a 23-year-old refugee living in Germany states on camera as part of a campaign that aims at decreasing the prejudice against the refugees.
Now Track More Ideas
- IKEA’s Small-Format Stores Cater To Urban Consumers With Curated Merch
- How Brands Like IKEA And Wayfair Are Offering Hands-On Holiday Shopping Assistance
- How Brands Like eBay Enhance Home Delivery By Offering Extra Services & Support
- Bloomingdale’s Flagship Expands Home Department With LG Signature Technology