Refugees Use Advertising To Respond To Racist YouTube Videos

Refugees Use Advertising To Respond To Racist YouTube Videos

This pre-roll campaign finds a clever way to fight xenophobia one claim at a time

Weronika Jurkiewicz
  • 29 april 2016

“Hi, my name is Najlaa and I’m from Syria. The following video states that that refugees like me are just here for money. My home was bombed and completely destroyed. Do you think I care about money? Three of my cousins were killed. Do you still think that I care about money,” a 23-year-old refugee living in Germany states on camera as part of a campaign that aims at decreasing the prejudice against the refugees.

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