In Brief

A search engine aims to make the world greener by sending ad profits toward tree planting

PayPal co-founder and entrepreneur Peter Thiel is often quoted as saying “monopoly is the condition of every successful business.” If you’re planning to go up against giants like Google, don’t expect to take a monopoly; that said, you might garner a following if your cause is noble. Ecosia is an eco-friendly search engine that donates its surplus advertisement income to a tree planting program. An estimated 80% of its profits go into making the planet more oxygen-rich, and with no extra effort required on your part—just keep doing what you’ve been doing all along.

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