In Brief

Food shop sweetgreen leveraged customer behavior to design data-driven stores and apps

sweetgreen’s latest app brings together online ordering, payment and sweetgreen rewards, allowing salad-loving, farm-to-table enthusiasts the ability to order their healthy fare easily. It allows a customer to visually create their salad while calculating nutritional and caloric information, all of which rolls into the iPhone Health app (users simply click on the ‘Add to Health’ option to transfer over dietary information). Plus, it lets you reorder your favorite meals in just five clicks and even call an Uber to pick up your salad. Best of all, the app shortens the lines we’ve all stood in during the standard lunch rush.

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