Highway Traffic Powers Hybrid Automobile

Highway Traffic Powers Hybrid Automobile
Advertising

Volvo's new model thanked passing highway traffic for powering its motor

Charlotte Hellichius
  • 13 april 2016

To market the new hybrid automobile XC90 T8, Volvo hijacked a section of a California highway.

To prove that power can come unexpected sources, the highway road was outfitted with a mat containing tubes filled with water. When a passing car (from a competitive brand) put pressure on the mat by driving over it, the water was set in motion and could be harnessed for electric energy to charge the hybrid Volvo model. To let passersby know that they had contributed to charging the Volvo, an electric sign thanked the cars in passing.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.