Kik’s Marketplace Launches With A Branded Chatbot Experience
Social circles quickly flock towards new messaging platforms, with brands following suit
Among the latest apps to introduce a chatbot feature is Kik, a company that hosts over 40% of the American youth’s exchanges.
H&M, Sephora and the Weather Channel have all surfaced among a larger score of brands looking for more intimate connections with their respective audience through this fresh, inclusive interface. The ‘Bot Shop’ marketplace is anticipated to gain traction as it continues to partner with further well-known enterprises.