Snap A Shot And See A Hidden LGBTQ Ally Message
This poster has a secret message for students and all it takes is a camera flash to decode it
Middle school and high school students are presented with tough social challenges on a daily basis. Toronto Pflag, an LGBTQ advocacy group, worked with J. Walter Thompson Canada, a design company, to make special posters where a secret LGBTQ message is seen once the camera flashes. To avoid indifference and promote more support and understanding, these posters were put up on the school boards of Toronto District Schools.
Now Track More Ideas
- NYRIW Preview: YourStudio Co-Founder On Enabling Next-Gen, Post-Instagram Experiential Retail
- Hotel Guests Can Visit Pantone’s Pantry To Immerse Themselves In Living Coral
- Retail Innovation Week Preview: Previous eBay Exec On How Stores Can Elevate The CX With Beautiful And Intuitive Digital Integrations
- PSFK Retail Conference Preview: How Pinterest Is Helping Retailers Design Seamless Discovery-To-Purchase Journeys, Online And Off