This poster has a secret message for students and all it takes is a camera flash to decode it

Middle school and high school students are presented with tough social challenges on a daily basis. Toronto Pflag, an LGBTQ advocacy group, worked with J. Walter Thompson Canada, a design company, to make special posters where a secret LGBTQ message is seen once the camera flashes. To avoid indifference and promote more support and understanding, these posters were put up on the school boards of Toronto District Schools.

The posters were designed with rainbow colors, showing the words: Lesbian, Gay, Bisexual, Trans, Straight, Queer and 2-Spirited.

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