In Brief

Ethically-sourced sneakers for a price of a pair of Nikes? Yes, it's possible

Veja, a Franco-Brazilian shoe company has something for those fans of Nike Blazers and Adidas Stan Smiths who are worried that by choosing their favorite footwear they are adding to the exploitation of farmers or the deforestation of the Amazon. And for anyone who just needs a cool pair of sneakers.

Unlike some other eco-friendly brands, Veja does not sacrifice modern design or affordability to be able to produce their footwear in a sustainable manner. Instead, in order to cut costs, it relies solely on word-of-mouth marketing. The result? Veja’s shoes are sold in 1,000 boutiques worldwide and Marion Cotillard, a famous French actress, named the brand as one of her three favorites, placing Veja in the same ranks as Chanel and Dior—an accomplishment that would be impressive even if the company had a massive advertising budget.

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