Visitors have wondered what's behind the Frick's velvet rope—thanks to VR, they'll now know

The Frick Collection, a museum located in the Henry Clay Frick House on the Upper East Side in Manhattan faced significant protests over expansion plans last year. In an effort to accommodate the increasing number of visitors, The Frick Collection has plans to expand and open up the second floor of the museum. For those that can't wait to see what is behind the velvet ropes, the museum has a sneak peak in the form of a 360 virtual tour.

The virtual tour allows guests that are not in New York City, or unable to pay the price admission, the ability to explore the entire museum, and see the evolution of the museum over time, which expanded in 1935, 1977 and 2011.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in