Why You Shouldn’t Underestimate Hyper-Niche Brands

Why You Shouldn’t Underestimate Hyper-Niche Brands

As more niche brand focus on solving common problems, you can be sure they will be disruptive

Plus Aziz
  • 5 april 2016

The socks industry might seem like an odd space to disrupt but you’ll be amazed at how many problems manufacturers have been ignoring. These ignored problems form golden opportunities for niche next-gen brands to come in and disrupt a marketplace; many new entrants tout not only bolder brand voices, but bolder solutions to common problems.

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