Companies are moving from corporate social responsibility to social innovation to expand impact
Social good is no new term to business leaders, employees or consumers around the world. Throughout history, people have been inclined and inspired to give back to their communities in ways that will create systematic change for minority groups or issues that require attention. From volunteer initiatives to rallying for fundraisers, groups are charged to offer support and a voice for those in need. While small efforts by passionate individuals are heroic, creating change requires attention from thought-leaders, CEOs and their businesses. Society will get behind organizations invested in leveraging their scope and capabilities to co-create a healthier, safer, more inclusive planet in which all are fit to live.
In recent years, consumers are increasingly demanding through their purchase power that companies and their products remain ethical; in consequence, brands are even more motivated to innovate around their social impact initiatives. This new report from PSFK Labs spotlights the trends that are driving companies to do good business, from employing technology in creative ways to tackle social problems to investing in social entrepreneurs and their visions. In light of these practices, companies are disrupting the status quo, capturing consumer loyalty, and attracting and retaining talent.
Download the full report to learn about the 6 trends driving good business forward:
1. Change Incubators
2. Digital Assists
3. Inclusive Recruitment
4. Radical Transparency
5. Sustainability Engineering
6. Impact R&D
PSFK’s Impact Debrief explores how companies are taking their corporate social responsibility initiatives to the next level. PSFK Labs spotlights innovation in the world of social good, offering insights into digital and organizational practices that will help any company elevate their impact and influence. Download the full report here and check back daily for exclusive content about the latest trends advancing corporate social innovation.