Companies are moving from corporate social responsibility to social innovation to expand impact
Social good is no new term to business leaders, employees or consumers around the world. Throughout history, people have been inclined and inspired to give back to their communities in ways that will create systematic change for minority groups or issues that require attention. From volunteer initiatives to rallying for fundraisers, groups are charged to offer support and a voice for those in need. While small efforts by passionate individuals are heroic, creating change requires attention from thought-leaders, CEOs and their businesses. Society will get behind organizations invested in leveraging their scope and capabilities to co-create a healthier, safer, more inclusive planet in which all are fit to live.