La Quinta evolves its marketing approach to meet the changing demands of travelers

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Designing for the next generation traveler is a necessity that’s being adopted by companies and brands across the hospitality industry, from high-tech hubs at airports to virtual experiences that let you “try-on” a vacation before you go. In the age of digital nomadism, and at a time when young people are increasingly seduced by the prospect of new experiences, hotels are upgrading their experience to cater to the evolving behaviors by providing a more connected and relevant experience for each guest, with each visit.

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