The retailer is changing the layout of its stores to be more comfortable and inviting

Apple stores are known for their sterile, white designs that evoke a vaguely futuristic feel, but they aren’t exactly warm and welcoming. The flagship Apple Store in Union Square, San Francisco the first Apple Store redesign with a more inviting aesthetic.

The Genius Bar is now the Genius Grove, complete with leather seating and ficus trees to create a more relaxed environment for those waiting for assistance. Another new addition to the store is The Avenue, a wall of interactive displays showing different apps, features, music and more. The Forum will host larger community-oriented events and features a 6K video wall, while The Boardroom is designed for businesses and trainings. Finally, The Plaza, which will be available at the company’s larger venues, will feature live music on the weekends.

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in