Art Takes Over Ads In Philadelphia
Subversive art placement revolts against corporate control of public spaces
Two Philadelphia-based artists, Joe Boruchow and NDA, took over bus shelter ads and replaced them with their own art. The new art was created in collaboration with Hellbent, a Brooklyn-based urban artist who is planning a similar project soon.
These subversive forms of art aim to make a statement about the power and invasiveness of ads in everyday life. These art take overs have become more frequent in Philadelphia since 2010 when an artist created a universal key to open bus shelter ad displays. Perhaps as digital out of home ad formats grow in popularity, artists will have to learn a new skill to hack the shelters to perpetuate this unique form of renegade art.