Volvo teamed up with Microsoft to develop new way to experience and learn about car models

The traditional car-buying experience involves looking at each model from an aesthetic point of view before taking it for a test drive to assess its practical qualities. No matter the dealer, most of these processes happen pretty similarly. But Volvo wants to create a totally new element in the car-buying experience by using augmented reality.

Teaming up with Microsoft, Volvo wants to bring HoloLens technology to provide consumers with holograms of models.

As the company's website explains, this is a unique partnership—Volvo is the very first car company to be working with the technology. Besides helping people visualize cars in a better way, Volvo hopes that the technology could also help them see what safety features separate Volvo models from others. This could also result in features that help consumers envision their perfect car:

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