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How AR Could Help You Buy Your Next Car

How AR Could Help You Buy Your Next Car
Augmented & Virtual Reality

Volvo teamed up with Microsoft to develop new way to experience and learn about car models

Eva Recinos
  • 24 may 2016

The traditional car-buying experience involves looking at each model from an aesthetic point of view before taking it for a test drive to assess its practical qualities. No matter the dealer, most of these processes happen pretty similarly. But Volvo wants to create a totally new element in the car-buying experience by using augmented reality.

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