Barnes & Noble Brings Beauty To Colleges
The bookseller is expanding its push on college campuses toward beauty products
Barnes & Noble College, the bookstore located on over 750 college campuses across the United States, is getting into the beauty game. It has recently piloted a new retail format, The Glossary, which brings a Sephora-like experience to its bookstores.
The Glossary is a space for college students to find both established and up-and-coming brands. The retail concept promotes in-store experimentation with beauty products, and steers away from traditional concession stand beauty assistants.
The Glossary came about after Barnes & Noble College held student focus groups and discovered that access to beauty products was a retail opportunity that currently wasn't being offered on most campuses. “We recognized a gap in access to beauty solutions on campus and worked with [students] to help shape The Glossary,” said Lisa Mazzio, Director of Merchandise, Fashion Trends and Beauty, Barnes & Noble College in a press statement.