Brand Identity Forged Using Actual DNA

Brand Identity Forged Using Actual DNA

Founders of digital agency took what makes them genetically unique to express their mission

Marielle Castillo
  • 25 may 2016

Travis Weihermuller and Dominic Santalucia from digital agency lifeblood knew they needed to come up with a special identity system that communicated what the agency is all about: Digital Made Human. To do this, the pair had their own DNA analyzed in a lab and used specific sequences unique to each individual to create a set of graphics.

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