Brand Identity Forged Using Actual DNA
Founders of digital agency took what makes them genetically unique to express their mission
Travis Weihermuller and Dominic Santalucia from digital agency lifeblood knew they needed to come up with a special identity system that communicated what the agency is all about: Digital Made Human. To do this, the pair had their own DNA analyzed in a lab and used specific sequences unique to each individual to create a set of graphics.
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