Chat offers a direct line of communication for timely and personalized interactions
A customer walks into a store in search of a black jacket and a new pair of jeans. With so many brands, sizes and styles available, they seek out the nearest sales associate for some help with recommendations. After learning a little more about what the shopper is after, the employee curates a selection for the customer to choose from, helping them get to their final purchase much more efficiently and offering their expertise throughout. To varying degrees, this scenario is provided at stores across the globe, but now brands like Nordstrom are introducing digital services to extend that level of face-to-face customer support to mobile interactions.