In Brief

How a sports team is building equity through experience #thinkCMO

Above The Clutter with Pete Krainik is presented in partnership with IBM. To become part of IBM’s community of marketers and for more exclusive ideas about innovation in marketing, click to become a Think Leader today.

There’s something magnetic about the energy of a crowd on game day that drives thousands of people to buy tickets and show support for their local team. While there are thousands of die-hard fans who are willing to invest in cheering on their favorite teams, there’s thousands more sporadic game-goers who need a bit more coercing—and that’s where sports marketing comes in.

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