Three companies have teamed up to bring relevance to the ads we look at in transit

Like any bus across the world, London’s Double Deckers are already being used as mobile billboards around the city—but the interiors now deliver ads to smartphones too. As of March of this year, the buses have capitalized on what marketers call ‘dwell time,’ the arbitrary number of minutes travelers do nothing in between destinations, to send ads to passenger’s mobile devices.

Leveraging Bluetooth-powered beacon technology, users are able to receive hyper-targeted ads based on location and preference, which has been met with as much criticism as it has acceptance.

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