In Brief

Each chapter of this handbook from Patagonia covers essential activist principles and case studies

Two decades ago, clothing retailer Patagonia launched the Tools Conference, a resource for environmental groups on how to become more effective in their fight, providing them with essential tools and the encouragement needed for their everyday activities.

Now Patagonia has captured Tools’ best wisdom and advice in Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement, a resource for any organization hoping learn core skills like getting the word out and identifying individuals who can support the cause, how to raise funds, persuade lawmakers and build their trust, how to use new technologies, and how to work with big companies.

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