Coca Cola Israel created a TV ad that activates mobile apps to deliver sodas door-to-door

Looking to grow its fanbase by luring in its audience with an irresistible offer, Coca Cola Israel, in partnership with Gett, found a way to use the second screen.

Using startup DOV-E’s technology which features embedding ultrasonic audio signals that send out data packets to your phone via sound wave. A television ad prompted viewers to pick up their phones, which were activated by the ad and order two free ice-cold beverages, a cooler branded with the company logo and a bottle opener delivered straight to their doorstep at the click of a button.

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