Darkstore founder tells us how they take brick and mortar warehouses to the cloud

Thirty years ago, to buy just about any item would require a trip down to the store or mall. Once there, a brick and mortar retailer would have a selection of competing brands on the same shelves and your purchase would be a straightforward trip down the age-old purchase funnel. Flash forward to today and some of the world’s biggest companies, like Uber and Airbnb, don’t even own a car or a property. Rather they provide an innovative API that utilizes the collective assets to deliver a service to the masses. ’Technology’ companies such as these, have changed the way people experience brands. New Yorker Lee Hnetinka has just launched what he hopes to be the largest fulfillment company that doesn’t own a warehouse. Darkstore, a new San Francisco-based technology startup, is the brainchild of Hnetinka and Wilson Lee and is built on the premise that same-day delivery for an item purchased online should be the norm, whether it’s a T-shirt, or a mattress.

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