How Museums Are Embracing Digital Experiences To Keep Visitors Engaged
3D maps and in-app audio help users navigate and explore collections in comprehensive ways
The de Young Museum in San Francisco is known for its interest in enhancing the museum-going experience. Its latest effort is an audio guide powered by the Apple Watch. Created in partnership with the startup Guidekick, this new tool is an expansion of the museum's recent iPhone app, and anyone with an Apple Watch can hear recordings about the displays while exploring the museum.
Visitors can download the app onto their devices and Apple’s indoor positioning technology iBeacon locates them within the museum.