Group of designers channelled personal experiences to create products that change behavior

Design week events globally don't often include work that tackles a major social issue. But there are occasions where we do get to see designers look beyond creating another chair or LED light. Offering a substantive look at how designers solve for difficult problems is the annual show from Group Hug during NYCxDesign. Founders Krystal Persaud and Lori Bailey use little restraint in selecting a yearly topic to challenge invited designers to creatively solve. This year’s theme, “Judge Me” was particularly relevant to current events.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in