How An Ice Cream Flavor Became A Form Of Protest

How An Ice Cream Flavor Became A Form Of Protest
Food & Beverage

Ben & Jerry's churns out a campaign to help restore the Voting Rights Act

Marielle Castillo
  • 20 may 2016

The iconic frozen dessert brand Ben & Jerry’s just announced a new social justice campaign and a limited edition ice cream flavor, Empower Mint, to go with it.

The peppermint and fudge brownie ice cream is launching in conjunction with the Democracy Is In Your Hands campaign, centered in North Carolina, to encourage people everywhere to vote and bring awareness to the state’s restrictive voting laws and policies that make it more difficult for low-income and minority voters to participate and make their voices heard.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.