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How An Ice Cream Flavor Became A Form Of Protest

How An Ice Cream Flavor Became A Form Of Protest
Food

Ben & Jerry's churns out a campaign to help restore the Voting Rights Act

Marielle Castillo
  • 20 may 2016

The iconic frozen dessert brand Ben & Jerry’s just announced a new social justice campaign and a limited edition ice cream flavor, Empower Mint, to go with it.

The peppermint and fudge brownie ice cream is launching in conjunction with the Democracy Is In Your Hands campaign, centered in North Carolina, to encourage people everywhere to vote and bring awareness to the state’s restrictive voting laws and policies that make it more difficult for low-income and minority voters to participate and make their voices heard.

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