Internet Marketing Pioneer: Fashion And Tech Never Go Out Of Style
IoT pioneer and EVRYTHNG founder Andy Hobsbawm on the intersection of tech, apparel and imagination
You might feel naked without your iPhone, but you wouldn’t actually leave the house au naturel. Andy Hobsbawm, Purple Lister and founder of software company EVRYTHNG, discusses how fashion and apparel can innovate into the future as one of our most basic needs.
Ever since Victoria’s Secret launched their first e-commerce site in 1998 (and later ‘broke the Internet’ with their Superbowl-advertised online fashion show in 2001), digital innovation and fashion have walked arm in arm down the runway. This year has already given us the first advertising campaign born from collaboration between a luxury fashion house and a video game developer. The flawless graphics of Square Enix’s role-playing game (RPG) Final Fantasy XIII prove the perfect way to showcase the latest offerings from Louis Vuitton, gracing both website and printed page of Vogue.