Your Five-Year-Old Tweets Might Win You A Free Flight

Your Five-Year-Old Tweets Might Win You A Free Flight

Virgin Atlantic's 'One Day' campaign lets people live our their dreams

Simone Spilka, PSFK Labs
  • 23 may 2016

Since Twitter’s inception, the weight of a tweet has long been an interesting point of discussion. How much meat can one person pack into 140 characters or less? How much controversy can be stirred up by sending one tweet when there are millions sent around the world at any given moment? As we’ve learned throughout the company’s history, the possibilities of what people can dream, type and send to an open audience are virtually endless. So, do you know what you dreamed about five years ago? With its new digital campaign that digs up users’ five-year-old tweets, Virgin Atlantic is going to help you to find out.

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