Food Tray Uses Conductive Ink To Transform Into Personal Music Studio

Food Tray Uses Conductive Ink To Transform Into Personal Music Studio
Advertising

To engage its creative audience, McDonald's will let diners create music while they eat

Ido Lechner, Home Editor
  • 17 may 2016

When the name McDonald’s comes to mind, do you think ‘greasy fast food’ or ‘innovation hub?’ Ronald and the Hamburglar want you to consider the latter, and have been searching outside the happy meal for clues to convert you. Teaming up with advertising agency TBWA\Neboko and This Page Amsterdam, the Dutch face of the food giant has designed a food tray placemat that lets diners make music as they feast.

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