To engage its creative audience, McDonald's will let diners create music while they eat

When the name McDonald’s comes to mind, do you think ‘greasy fast food’ or ‘innovation hub?’ Ronald and the Hamburglar want you to consider the latter, and have been searching outside the happy meal for clues to convert you. Teaming up with advertising agency TBWA\Neboko and This Page Amsterdam, the Dutch face of the food giant has designed a food tray placemat that lets diners make music as they feast.

Crafted with a super-thin circuit board that rests atop the tray like a normal mat, a variety of baked-in touch points let users control different musical effects. To activate, customers must download a specific app to power the mat, which also happens to house samples, synths, loops and tempo control. You can even record your voice if you’re the type of person who sings aloud in cramped places. Though it was only available last month in the Netherlands, if the initiative proved worthwhile we'll perhaps see a resurfacing of this experiment elsewhere in the world soon.

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