Roundup of the pillars of digital engagement: content, context, community and collaboration
Images videos, text, graphs and emojis populate billions of websites and fuel the conversations of an ever-expanding collection of social channels. From amateurs equipped with smartphones to traditional media outlets sharing news, the wealth of voices fighting for attention will only continue to proliferate. To swim afloat in this increasingly saturated digital space, brands are redefining the way we consume and experience advertising. After all, mixed media, virtual reality and Snapchat campaigns are all fair game—until the next platform comes along and invites us to follow along.