Gatorade and Smart Design will share how technology elevates performance at PSFK 2016

In 2014, Gatorade and Smart Design partnered to launch a new platform that offered personalized hydration through customized pods and a smart bottle. Xavi Cortadellas, Global Innovation and Design Senior Director at Gatorade, and Tucker Fort, partner at Smart Design will be on stage at our flagship conference May 13 in New York to discuss this project leveraging data-centric, personalized hydration to help optimize performance from the elite to everyday athletes.

We caught up with Cortadellas and Fort to talk about the future of performance and what to expect from their talk at PSFK 2016.

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