This new set of emojis give men and women professional parity

A team of four designers at Google are working to bring more diversity into the emoji-sphere by adding 13 options that show men and women working in professional capacities.

While male emojis got to play sports, be police, and construction workers, female symbols were relegated to brides, queens, and dancers. The team—Rachel Been, Nicole Bleuel, Agustin Fonts, and Mark Davis—proposed male and female versions of a doctor, scientist, coder, mechanic, chef and other professions to the Unicode consortium, the nonprofit that oversees new emojis. The new emojis were based on professions already dominated by women and those with rising female participation according to the BLS and US Department of Labor. This project serves as a simple, fun way to introduce diversity into every form of communication.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in