Google Trips gathers search data to be an all-in-one travel companion

Google is combining search power and consumer tools to create Google Trips, a travel app that manages personal trip itineraries and provides local activities and recommendations. When given permission, the app mines a user’s Gmail account for travel and hotel reservations to display the full itinerary; it also taps into Google Search and map data to provide city guide-like information about activities and attractions within the destination.

By combining management and recommendation services with natural email integration, Google Trips is able to offer more holistic support than competing services TripIt or TripAdvisor. The service is currently in invitation-only beta testing and is expected to learn from personal searches and preferences in its future iterations.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in