How Google Is Gearing Up To Be Your Travel Agent

How Google Is Gearing Up To Be Your Travel Agent
Hotels, Hospitality & Travel

Google Trips gathers search data to be an all-in-one travel companion

Adriana Krasniansky
  • 11 may 2016

Google is combining search power and consumer tools to create Google Trips, a travel app that manages personal trip itineraries and provides local activities and recommendations. When given permission, the app mines a user’s Gmail account for travel and hotel reservations to display the full itinerary; it also taps into Google Search and map data to provide city guide-like information about activities and attractions within the destination.

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