How Custom Snapchat Filters Have Grown Into A Huge Market

How Custom Snapchat Filters Have Grown Into A Huge Market
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Snapchat lets users to pay for custom geofilters for weddings or whatever — for a price

Sara Roncero-Menendez
  • 20 may 2016

Snapchat has filters for some of the day’s most important events, like a Purple Rain filter when singer Prince passed away. There are also location specific filters to highlight school pride or inform friends back home where you’re vacationing. But have you ever wondered how those got there? Someone had to pay up first.

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