In Brief

Snapchat lets users to pay for custom geofilters for weddings or whatever — for a price

Snapchat has filters for some of the day’s most important events, like a Purple Rain filter when singer Prince passed away. There are also location specific filters to highlight school pride or inform friends back home where you’re vacationing. But have you ever wondered how those got there? Someone had to pay up first.

Businesses and individuals are buying Snapchat geofilters for their events and establishments to add a touch of social media flare. Ranging to $5 to several thousand, the app opened up the purchase of these filters in February to all users rather than just a select few. With 100 million active users daily, Snapchat’s popularity could ensure their prices will be met.

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