How Sesame Street Is Trying To Reach Kids Online
Classic elements get modernized for a young YouTube audience
Sesame Street launched Sesame Studios, a new YouTube channel meant to reach kids where they consume media these days–tablets, smartphones and computers—aiming to educate and entertain with a new wave of digital characters and songs.
The channel offers digital shorts lasting from 30 seconds to five minutes, focusing on different areas like literacy and health. The biggest difference with Sesame Studios is the lack of muppet characters; Instead of Cookie Monster, Elmo and Big Bird, viewers are greeted by new characters, including the channel's host, a digital puppet called Marvie. Three new videos will be uploaded each week, including nursery rhymes, animal films, tutorials, animated milestone songs and new digital native series.