How Sesame Street Is Trying To Reach Kids Online

How Sesame Street Is Trying To Reach Kids Online
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Classic elements get modernized for a young YouTube audience

Marielle Castillo
  • 12 may 2016


Sesame Street launched Sesame Studios, a new YouTube channel meant to reach kids where they consume media these days–tablets, smartphones and computers—aiming to educate and entertain with a new wave of digital characters and songs.

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