In Brief

This retailer is tapping entrepreneurs to improve transparency and bolster trust

Target wants to introduce disruptive technologies that enhance the retailer’s transparency with customers. This is partially driven a group of entrepreneurs-in-residence whom concept and develop prototypes for Target to fund.

The Food + Future coLab is a multi-year collaboration between Target, IDEO and MIT’s Media Lab. The key question this lab is focused on answering is the question of fulfilling a future where there is complete sourcing transparency and access to good food for all. To get at insightful solutions, the lab brings together bioengineers, students, nutritionists and farmers to develop compelling solutions. According to their website:

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