IMAX Enters Cycling For An Out Of This World Experience
The opportunity to ride across the solar system with group-cycling studio
IMAX announced that it opened a cycling studio in Brooklyn called IMAXShift. The group-cycling studio will be built around the IMAX experience of high-tech projection and sound technology giving an immersive experience for riders. With wall-to-wall screens and pulsating sound, participants pedal their way across the solar system and the coasts of Hawaii all from their stationary studio bike seat.
To provide a full sensory experience, images appear on screen in the front of the room giving riders the sensation that they are riding in a variety of different places around the world. Instructors choose songs that have either tempo changes or musical shifts that provide variety for riders. Once the songs are chosen instructors then envision video content to match the music with a video editor.