Interactive Ad Lets You Swap Faces With Your Favorite Characters

Interactive Ad Lets You Swap Faces With Your Favorite Characters
Advertising

New posters set up around Paris allow passers-by to swap faces Netflix characters

Sara Roncero-Menendez
  • 9 may 2016

Have you ever imagined what you’d look like as a ladder-climbing politician? Or an inmate in Litchfield? Netflix set up face swapping ads in Paris with the characters of their original series.

The streets of the French capital are filled with posters that encourage passersby to swap their faces with Frank Underwood, Kimmy Schmidt, Piper Chapman and more as a way of promoting a slew of the original programming. Created and set up by the Darewin ad agency, these posters indicate a space for one to out their face. Then, with Snapchat or other photo editing device that allows for face swapping, people can see their face on the character’s, and vice versa.

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