A global bank focuses its marketing efforts on providing support to individuals and small businesses

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From small businesses to multinationals, an engaged and relevant community can be a company’s biggest asset. In the age of social media, individuals are quick to interact with brands that show support of their lifestyles and can provide a network of people that they can plug into. With this, marketers are innovating around community-building initiatives as a means of developing a stronger brand identity that is mutually beneficial to its fans.

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