Old stuffed toys get transplanted limbs to raise awareness about organ donations

What if you could repair favorite old stuffed toys with a torn or broken limb by mailing them off for a transplant, or donate it to revive a child’s toy? That’s the premise behind Second Life Toys, a campaign by Dentsu Japan, aimed to raise awareness for organ donations in Japan. In the country each year, only two percent of patients awaiting organ transplants receive them (that’s 300 out of 14,000 patients). According to The Japan Times, Japan has the lowest rates of organ transplants in the industrialized world.

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