How JCPenney And Pinterest Are Trying To Update The Humble Shopping Mall
Using Pinterest, JCPenney is showcasing products and styles inside their mall-based stores
Ever since the online market exploded, customers have been flocking to online stores in droves, which naturally has hurt the shopping mall as we know it. It’s driven a number of stores out of business, and it threatens the health of thousands more. Retailers are taking big steps to ensure that the online market doesn’t throw them out of business as well. JCPenney has taken a unique approach to this effort by teaming up with the online social media platform Pinterest. In an effort to get more people to frequent their brick-and-mortar locations, the department store will begin hosting live Pinterest boards in malls all over the country.