Social Media Campaign Fights Hollywood Whitewashing

Social Media Campaign Fights Hollywood Whitewashing

#StarringJohnCho inserts the Asian-American actor into leading film roles

Michelle Hum, PSFK Labs
  • 17 may 2016

Whether it was Scottish-American actor Mickey Rooney playing Mr. Yunioshi, the irritable Japanese landlord in Breakfast At Tiffany’s (1961), or Danish- and Russian-American actress Scarlett Johansson cast as Japanese heroine Motoko Kusanagi in Ghost in the Shell (2017), Hollywood has a long history of casting European actors into roles written for minorities. Last week, a social media campaign popped up that literally showed what it would look like if today’s biggest blockbusters cast an Asian-American lead. Created by digital strategist William Yu, #StarringJohnCho photoshops the Korean-American actor John Cho into the roles of William Traynor in Me Before You, Captain America in The Avengers, Ethan Hunt in Mission Impossible, and several others.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.