Social Media Campaign Fights Hollywood Whitewashing

Social Media Campaign Fights Hollywood Whitewashing
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#StarringJohnCho inserts the Asian-American actor into leading film roles

Michelle Hum, PSFK Labs
  • 17 may 2016

Whether it was Scottish-American actor Mickey Rooney playing Mr. Yunioshi, the irritable Japanese landlord in Breakfast At Tiffany’s (1961), or Danish- and Russian-American actress Scarlett Johansson cast as Japanese heroine Motoko Kusanagi in Ghost in the Shell (2017), Hollywood has a long history of casting European actors into roles written for minorities. Last week, a social media campaign popped up that literally showed what it would look like if today’s biggest blockbusters cast an Asian-American lead. Created by digital strategist William Yu, #StarringJohnCho photoshops the Korean-American actor John Cho into the roles of William Traynor in Me Before You, Captain America in The Avengers, Ethan Hunt in Mission Impossible, and several others.

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