Mattel Rolls Out A Line Of Super Hero Toys For Girls

Mattel Rolls Out A Line Of Super Hero Toys For Girls
Advertising

Move over Barbie, Mattel's DC Super Hero Girls are here

Jennifer Passas
  • 2 may 2016

Conventional toy industry wisdom for years was that girls wouldn’t be interested in action figures. This idea was neither wise nor right. The toys that have only been available since March in Target but due to the strong sales will be more widely sold starting in June.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.